I design and build products from first idea to shipped software.

I work across product strategy, UX/UI, engineering, and AI, wherever the problem needs me. Currently building Shado, an AI-guided reflection product I took from concept to the App Store.

1. Shado

   Apr 2026 – Present

   Founder · AI Product & Design Engineer

   Founded, designed, and shipped an AI-guided reflection app for iOS. Own it end-to-end: product strategy, UX/UI and design system, AI behavior and personalization, SwiftUI, Supabase/Postgres architecture, and App Store release.

   Figma / SwiftUI / Supabase / PostgreSQL / Claude Code

2. Contract & Freelance

   Jul 2024 – Mar 2026

   Product Designer

   Contract and freelance product design for agencies and early-stage product teams across web apps, crypto/DeFi, and early-stage software, turning ambiguous requirements into user flows, interaction models, design systems, and developer-ready prototypes.

   Figma / Prototyping / Design systems / Developer handoff

3. Finalform

   Mar 2024 – Aug 2025

   Founder · Product Designer & Developer

   Designed and shipped an AI-powered iOS calorie tracker used by 200–300 people, with food logging through photos, voice, and conversational text.

   Swift / SwiftUI / Supabase / OpenAI API / Figma

4. Goodkleen

   Mar 2023 – Feb 2024

   Founder

   Founded and ran a residential cleaning company. Designed the brand and Webflow site, integrated booking and contractor scheduling, ran acquisition and service delivery, and exited by transferring the customer base and operations to two contractors.

   Figma / Webflow / BookingKoala / Operations

5. MetaPharm

   Oct 2021 – Mar 2022

   Founder & Product Lead

   Founded and led pre-launch product for a play-to-earn game and NFT ecosystem, coordinating 12–15 contributors and partners across engineering, game design, illustration, branding, growth, and community.

   Product strategy / Web3 / Branding / Community

6. Self-employed

   Sep 2017 – Oct 2021

   Quantitative Crypto Trader & Strategy Developer

   Built and operated systematic crypto strategies across low-liquidity markets, arbitrage, and momentum, progressing from manual validation to automated execution and risk controls. Also provided paid strategy and automation consulting from 2018–2020.

   Python / Node.js / CCXT / WebSockets / REST APIs